Product Placement Monitor

The Product Placement Monitor 2008 informs about the current situation in Germany. It is based on written and oral interviews which have been conducted since 1996. Andreas Waldner is the initiator, he himself being involved with the subject by teaching and working in this field since the early 1990ies. The scientific supervision is by Prof. Dr. Iris Ramme of the University of Nürtingen-Geislingen (Germany). „In addition to the documentation of nearly twelve years, the current research addresses the question of the impact of product placement on advertising. Furthermore the effects of the new directive for Television as published by the European Union will be covered,“ says Prof. Dr. Iris Ramme.

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